So, dear readers, recently I took a trip to Brisvegas (that’s Brisbane, to the uninitiated…) to attend a wedding. The wedding was simply wonderful and a fantastic time was had by all. I was emcee and received more compliments than I could count. Things went mostly smoothly, and those that didn’t did not spoil the occasion as they were readily rectified. I was, as were all the guests, delighted to see the couple marry as they had been together for fifteen years. So, as we all agreed, it was about time it happened.
Anyway, readers, the wonderful wedding aside, my husband and I decided to check out the shops in the Queen Street Mall in Brisbane while we were there. Now, moving right along to what I just don’t get… I’m not sure if you are a) coffee drinkers, b) TV watchers or c) both of those things, but you must have heard of Nespresso. Now, the first time I heard of Nespresso was with the George Clooney ad on the telly. Yep, Nespresso seemed to be the way to go. So to cut a long story short, in the mall was a Nespresso shop. In the Nespresso shop, there were HOARDES of people. People lined up at the counter. People milling around looking at the merchandise. All the people in this store seemed to have a purpose. Now, I was certainly not sure what this purpose was. What I did see, however, was a huge range of Nespresso capsule flavours, these all represented by the different colours. It reminded me a little, dear readers, of Easter eggs.
I’m still at a loss as to the whole reason behind the Nespresso shop. Well, I would guess that it would be to sell Nespresso and make money, but exactly and specifically WHAT they were selling was beyond me. Sure, I saw a large range of coffee machines for sale, and a huge wall of those flavoured capsules up for grabs, and a few drinking vessels, but other than that, nope. Sorry. No idea. What got me mystified was the fact that people would march into the store and join the queue. They did not pass go, they did not collect $200 and they did not dally to see what was available. They joined the line and waited.
The mystery was deepened further, or perhaps it was somewhat demystified… I’m still trying to work that one out, when I boarded the plane to return to Canberra and I saw three ads for Nespresso in the in-flight magazine. The people featured in these ads had been members of the Nespresso club since 2007, 2011 and 2012 respectively, and had, apparently, savoured particular types of Nespresso flavours as their first Nespresso experience. Apparently it was extremely uplifting… almost like having an epiphany.
I, however, dear readers, am still waiting for my particular Nespresso epiphany. Perhaps you can enlighten me?